Yeah You read it right.I just coined a new word..firanginize..(wow never knew I had it in me..sniff…I thank god first for giving me great abilities.. my mom and dad fr givin birth to me..My pet tiger, the milk man..paper man..;)) Ok coming to the point..I was just walking in Koramangala the other day and I see this shop selling silk sarees and the tag line was “Pure Silk From Varanasi” and the Shop’s Name??? — “FLORENCE”..I mean, Cmon, Its a frigging Indian silk sari shop.Why are you naming a “Varanasi” Silk shop with a bloddy city in ITALY???Atleast have the courtesy to give it an Indian Name.. Ofcourse not very surprisingly , it was swarming with firangis..I dont know why this is SO prevalent in India and amongst indians? Why does credibility increase if it comes from a “foreign” brand or a foreign face? Its quite a common practice for ad agencies to get little known blonde models to model for them ,which , surveys have indicated, is much more effective in selling products than most of the indian models (barring those A-list film stars and cricketers!).Do we have such little belief in our own capabilities and such miniscule amount of pride in our culture these days? Nowadays People give names to their kids based on if its Eassy for the americans to pronounce (rather so that the firangis dont screw it up!) . I really dont think we should “dumb” down our names for the sake of some idiot who doesnt bother to prounounce our names correctly.I mean Can u imagine some John, coming to india and changing it to Jaaaaan for the SAKE of a few who say it that way? But I know several Indians, who either abbreviate their names or change their pronounciations to go with the american culture..like Ramnathan becomes ramNATHAN( as in Nathan Asle .. Nathan) and Venkatraman becomes, quite willingly a Venky..Even my company was renamed from an “indian” sounding name (Anshul Soft) to somethiing more neutral.But this is all just ballsss (excusez moi)..I mean, if Kama sutra and YOGA can become really cool brand names so can a Abitakutchalambaal or a Ramcharan..Why are we ashamed of saying our names the way it is supposed to be said? Be Proud, dont look down on your culture and your indianness like its some disease..Cuz if YOU arent proud of it, others will treat you like dirt…So Get a Grip People..
Say your names with pride …
And talking with an american accent when you have never seen the outside of India IS NOT Coool
And if your brand is goood , a Minakshi Silks will do as good business as a Florence! Trust mee..